Digital Media Manager

Posting Country: Congo, the Democratic Republic of the

Date Posted: 6 Dec 2024

Full Time / Part Time: Full Time

Contract Type: Permanent

At Vodacom, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it’s our human spirit, together with technology, that empowers us to achieve this.

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Role Purpose

We are looking for a dynamic and creative Digital Media Manager to lead our digital initiatives. This key role aims to optimize our online presence, engage our customers through segmented brand activations for Vodacom, and maximize the impact of our digital campaigns.

Main responsibilities

1. Strategy and Management of Digital Campaigns
– Develop and execute digital strategies aligned with Vodacom/M-pesa brand objectives.
– Amplify sponsorship activities through innovative digital activations.
– Create interactive experiences tailored to different customer segments (Mass Market, Youth, Premium, B2B).

2. Cross-functional Collaboration
– Collaborate with brand, trade marketing, commercial, and product teams to effectively promote services and innovations.
– Work in synergy with sponsorship, event, and CRM teams to ensure campaign consistency.

3. Reporting and Performance Optimization
– Track and analyze digital campaign KPIs (engagement, conversions, ROI).
– Implement A/B tests to improve content and ad effectiveness.
– Prepare regular reports based on analytical tools (Google Analytics, Meta Insights, etc.).

4. Budget Management
– Plan, monitor, and optimize the digital campaign budget to maximize ROI.
– Produce financial reports to justify investments.

5. Innovation and Leadership
– Identify digital trends by region to maintain brand competitiveness.
– Manage internal teams and coordinate external agencies for smooth campaign execution.

Desired Profile

– Education:
Master’s degree in Marketing, Communication, or a related field.
– Experience:
Minimum of 7 years in digital media management, preferably 4 years in a telecommunications company or a similar sector.
– Technical Skills:
Proficiency in SEO/SEM tools, social media management, programmatic advertising.
Expertise in data analysis tools (Google Analytics, Meta Insights).

– Personal Qualities:
• Creativity and a sense of innovation.
• Leadership and excellent cross-functional collaboration skills.
• Ability to manage multiple priorities in a dynamic environment.
• Proficiency in English and local languages would be a significant asset.

What we offer

We offer you an opportunity to work within a leading company in the telecommunications sector and a collaborative and innovative work environment.

Location: Kinshasa
Type of contract: Permanent
Department: Brand & Marketing Communication

Together we can.

Commitment from Vodacom

Vodacom is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognized, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences – we are not only multinational but multicultural too. At Vodacom you will have access to our excellent flexible benefits programme that you would expect from any global company.

https://opportunities.vodafone.com/Vodacom/job/Kinshasa-Digital-Media-Manager/1104811301/